Mobile Commerce Growing More Than Twice as Fast as e-Commerce

Technology has brought a lot changes in business. Years ago there used to be a lot of business transactions that are now done within minutes through mobile phones. Manufacturers of phones have upgraded the operating systems and devices so that they can be compatible with the tasks users want to perform. Additionally, mobile application developers have improved the quality of applications that are used in mobile commerce and have created enhanced experiences for application users.

Mobile commerce is growing much more rapidly because it is available to everyone and affordable.Growth of Mobile Commerce

If you compare mobile commerce and e-commerce, you will find out that there is a big difference in the rate of growth at which each one of them is growing. Mobile commerce is growing much more rapidly because it is available to everyone and affordable. It is also offers simplified experiences because the applications that are used to transact business in mobile commerce are easy to use. There are more advantages to mobile commerce, for instance it often will:

• Streamline the checkout process
• Improve search functionality
• Provide live inventory visibility

Use of mobile apps by companies to do business transactions make it easier for the clients to read the product descriptions, read customer reviews and even compare different products of the same kind. There are also some companies that offer additional coaching in courses that can help them make their customer experiences even better.

Use of Mobile Commerce

Many companies have currently embraced mobile commerce and they have seen tremendous growth and improvement in their businesses. The profits that they accrue have increased making their businesses more lucrative because of the customer traffic that is realized by the use of this platform. There are some companies that you can see reporting that they had an increase in profits up to 28% after adding mobile commerce. Any kind of business is compatible with this kind of mobile commerce because you just need an application that shares all your goods and services and their comprehensive descriptions and makes them available to customers.

Partnership with Major Selling Platforms

There are other businesses that rely on major selling sites like Amazon because they are recognized and they sell their goods from that platform to increase their profits. From the statistical data that has been kept by companies, they have recorded that almost two thirds of their customer traffic and a similar fraction of profits are from mobile commerce. Tablets and mobile phones have boosted the income of many companies and made them more profitable because they are easy to use. The affordability of cheap phones particularly cheap smart phones has catalyzed mobile commerce and made its rate of growth faster than that of e-commerce. While e-commerce is popular among major companies, mobile commerce is for everyone.

Pic:  TechStage (Flikr)

Build Awareness for Your Mobile App with Key Influencers

It can be tough for your newly released app to achieve success in the saturated app market. Building awareness for your app is a key step for your mobile application. Making people aware that you exist helps drive traffic to your application and increase your app’s acquisition metrics. Here are a few useful tips to create awareness for your mobile app.

Building awareness for your app is a key step for your mobile application.Personalized press emails

Personalized press emails are an essential part of a strategy to create awareness for your mobile app regardless of the size of the business. Writing and distributing your mobile app press releases is a key step you do not want to skip.

Include a short summary to convince your target audience your story is worth reading. You want to make clear what your app is all about and what makes it unique at the same time.  Your email should also include the name of your app, the price, the link to your Google Play Page, iTunes App Store Page, etc. Also, do not forget to add your contact information. Email marketing is powerful as it appeals to a broad audience.

Reach out to bloggers

Collaborating with influential bloggers can help raise awareness of your app during its crucial launch period. The key to success is to identify bloggers who are going to be interested in your mobile app. If they like your product, they are more likely to give you exposure. When contacting these bloggers, you do not have to be too formal. Tell them everything you know about them — interests, passions, etc. and explain to them why your app might be of interest to their audience. Basically, partnering with bloggers can be great gaining awareness for your app.

You don’t have to think too big

You will be able to target a more valuable audience in small niche publications than you will in major tech blogs. Find a niche that is highly targeted. If your mobile app is in the hospitality industry for instance, contacting publications that focus on hospitality industry will be more relevant than contacting a site that reviews mobile applications from all industries.

Embrace awards

Awards can have a big impact on your app awareness campaign. Attending events associated with awards means you are in a position mingle with your potential audience and other ambitious developers. Receiving an award will also give you a point of uniqueness and help you stand out from the rest, thus boosting your marketing efforts.

Reach out to social media

Social media like Facebook, Twitter and YouTube is one of the key influencers and an essential strategy to market your mobile app. By partnering with popular pages with large followings, it is possible to improve on brand awareness. It also becomes an effective tool for you and your target audience to communicate. Depending on your marketing strategy and target market, social media can be an effective strategy for building awareness for your application.

4 UI Design Tips for Mobile Apps

After tackling responsive web design, now it is the time to bring something new to your customers, a mobile app. A mobile app is ideally suited for small and large businesses alike to keep their customers and prospects informed about offers, promotions, and so much more. It offers a platform to them where they can be in touch with your business.

With that said, building a successful mobile app, that gets many downloads, is mainly based on designing an innovative yet easy-to-use interface. UI/UX design firms specialize in design focused on the  type of experience it offers to your customers. And while the success of mobile app depends on a combination of factors, UI design is usually what makes or breaks an application. A great UI design helps you retain potential customers while a hard to use user interface design can make your customers jump to your competitor’s app.

Turning a blind eye to the UI design can reduce the credibility of your app. Irrespective of the amount of time and money you spend on developing your app, turning a blind eye to the UI design can reduce the credibility of your app. In fact, a bad user interface design is one of the main causes of bad user experiences. So how should you design your app? Here we outline four UI design tips to keep in mind.

1. Keep it simple

The hallmark of a superb user interface is simplicity. Keeping things simple refers to ease of use, especially for first time users, allowing them to utilize your application without the need for guides or instructions. Multiple tasks can be done with a simple user interface and with few steps. As they navigate through your app, users should not encounter any complications and should feel at ease with the app. By this, we do not mean simply sticking a button or two here and there for the heck of it.

2. Keep the mobile UI graphical

An eye-catching mobile app is always preferred to an application with a text heavy design. Whether you want to keep users engaged or notify them to return to your app on a regular basis, a visually strong UI design will help produce the desired results. Visual elements help instruct users about the way they can interact with the app.

3. Involve real users when evaluating the mobile app

As a designer, it is of utmost importance to use real users for evaluating UI design ideas. Doing so will help you rectify the glitches in early stage of development. It will also minimize chances of confusion in designing features and buttons on the app. Therefore, the need for re-working the entire app is eliminated — saving cost and the time involved.

4. Stick to OS guidelines

It is advisable to stick to certain guidelines or principles that are accepted practices. This will aid you in designing a user interface that appeals to your target audience. Trying out innovations with the touch gestures, interactions and navigation system should be aligned with the current standards. Implement UI design with important features and do away with unwanted ones. And since app stores like Apple’s App Store scrutinize new apps stringently, research the kind of applications that are accepting and then use that to help guild you to a user-friendly interface for the app.

Final Thoughts

These UI design tips, when kept in mind while designing the UI for your mobile app, will help offer great user experiences.

Pic: Kārlis Dambrāns (Flikr)