How to Improve Your App Store Listing

Many entrepreneurs find that after they have gone through the mobile app development process with a mobile app development company that they are not getting the number of downloads that they expected. This is not surprising as building an app is just part of the journey.

One essential part of your strategy after your app is live is to optimize your app store listings.What you do after you have your app live is just as important as the time and money you put into having your app built. One essential part of your strategy after your app is live is to optimize your app store listings. This is more important than ever considering the number of apps that are now available on app stores.

According to Apple, 65 percent of app downloads are a result of users searching the app store. This number is higher than any other method and makes optimizing your listing essential to app success. When you optimize your listing, your app will become more likely to appear in relevant searches. This allows you to better capitalize on the searches of users in the app stores.

To get maximum benefit, it is essential to consider the specific platform your app is available on as Apple and Google each have different methods for indexing apps. Because of this, you will want to create listings that cater to each platform individually.

Apple iTunes App Store

Optimizing your app listing here consists of two main parts: your app title and your app keywords. While your title will be the only one of these two visible to the public, both are important when it comes to how your app rank in searches.

Try combining words from your title and your keywords to create phrases that can generate more downloads. For example, if you have an app called ‘XYZ Chat App’ and you have the word ‘Free’ as one of your keywords since your app is free, you can help boost the number of times users find you by including the phrase ‘Free Chat App’ in your keywords since it is likely to be searched.

Apple will determine which phrases and keywords are most relevant based on your description and your app itself. Due to this, having the proper keywords in your title and keywords section is very important on the iTunes App Store.

Google Play

One big difference with Google Play is that it restricts the title to 30 characters. This will limit your ability to include key terms in your app’s title. Additionally, Google Play does not have a keyword section where you can enter manually targeted keywords.

Instead, Google Play will use your title, long description and short description to determine which terms are most relevant to your app. Your short description is an 80 character description of your app that appears to mobile users as they search. Google Play weighs your title and short description heavily when it determines your ranking, so make sure you use highly searched, relevant keywords and phrases in your short description.

This applies to your long description as well, if you can naturally work in highly searched, relevant keywords into your description in a natural way, you can improve your rankings.

Focus on Conversion

To improve the number of downloads you get, try to use the relevant, trending terms in your keywords. However, keywords should not be the only thing you consider. A user needs to look at your listing and decide to download your app.

Having the right icon and screenshots is very important. Fact is, if your app has great keywords, a solid title and a captivating description, but presents users with an unappealing icon and screenshots, you will not get the number of downloads you are hoping for.

On the iTunes App store, Apple will display two screenshots for each app in their search results. This makes your first two screenshots critical for converting. On the other hand, Google Play does not display screenshots in the search results. Your icon is the only image they feature. Making it very important in creating downloads.

Make sure you understand these differences when you set up your listing for each store. Remember that while each platform has its own unique set up, efforts made to optimize each according to their system will help improve the number of downloads you see for your app.

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Raise Awareness for your Mobile App with App Reviews

An integral part of many app marketing programs run by businesses and mobile app developers is raising awareness through app reviews. Getting reviews for your app can have a sizable effect on your app downloads. App reviews have many benefits, they will help you reach an audience you may not be exposed to in your other marketing efforts, additionally, reviews from third parties build credibility since they are coming from an objective source.

Getting reviews for your app can have a sizable effect on your app downloads.Start by writing a short, personalized email. This email should essentially be a short summary of a press release (which we will discuss below).  In your email mention the name of your app and discuss its unique selling proposition. Include links to your web site and where the reviewer can download it on Google Play or iTunes, followed by a paragraph describing its benefits and features.

Feel free to include a screen shot or two or a short video and wrap it up with your contact info. This email should be able to stand on its own, but it can be a good idea to include a press release under your signature.  You won’t want to include your press release as an attachment.

If you choose to write a press release, you will want to start with something that catches their attention.  Since readers often scan content these days, feel free to use bullet points to cover features and benefits, this will make it easier for a reader to scan and quickly develop an understanding of you app. Make sure you discuss what makes your app unique.

You don’t want to make it too long; an ideal press release will be 200-400 words. Remember your first 2 sentences are the most important; you need to capture a reader’s interest to get them to read more. Additionally, you will not want to use inflammatory language, don’t oversell your app or you will turn readers off.

When you start sending your emails out, it is a good idea to start small. You will have a much better chance having your app reviewed by smaller niche publications than major tech blogs like Mashable or Tech Crunch. Start by doing some research to find niche blogs that are targeted to a market your app would appeal to, for instance, if you develop an app focused on homeowner services, contacting sites that focus on homes and décor, etc. will potentially help you reach more interested users than tech blogs would.

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4 Ways to Improve the User Experience of Your Web Site

A business’s web site is an important tool, however, with constantly changing technology your site will eventually look outdated.  Additionally, with intense competition between businesses, you will find that many companies are constantly working to improve their web site and the user experience it offers. You do not have to just wait until your site eventually looks dated to update it.companies are constantly working to improve their web site and the user experience

Your business has most likely redesigned its web site a few times over the years. Redesigns are fantastic as they allow you to address issues your customers have with your current site and improve the user experience. But you may not have the budget or time right now to hire a web site development company to do a full overhaul of your web site.  Here are a few items you can do to adjust on your current site to create a more useful experience for your site’s visitors:

Utilize white space

White space is an essential element of good design. It will help your web site look clean and modern. Additionally it will enable visitors to focus on key elements and not be distracted by clutter. White space around your headlines, titles and text will improve retention of content by users by 20% (Crazy Egg).

Adding white space is a great  way to touch up your site as it give it a more fresh and open feeling that is in-line with current trends. But be careful with how you utilize white space on your web site. If you add too much white space around your site’s content that is above the fold, it might push valuable information lower on the page than you would like. You will want to maintain a balance between what is most essential to convey and utilizing white space to highlight that information.

Improve calls to action

When a visitor arrives at your web site, what do you want them to do? Do you want to them to buy something? Contact you for a quote? Or subscribe to your newsletter? Your web site’s calls to action are important. A call to action is a button, text or graphic that is there to prompt a visitor to click it and perform a particular task. Calls to action should assist customers in their efforts to efficiently navigate your website and do what they want to do on your website.

Consider the psychology behind color when creating buttons or other calls to action. Different colors create different subtle messages to visitors, so it is important to first think about the message you want to convey and choose the color of your call to action accordingly. After you have made your choices for colors that go well with your corporate branding, you should test your calls to action to see what works best for your web site. You can easily do this with A/B testing. In testing you will find that certain colors will outperform others and increase click rates.

Improve page speed

Modern web site visitors are typically impatient and goal-oriented. No longer are visitors willing to sit and wait for information like they were in the 56k modem days. With millions of web sites available, if users have to wait for your page to load they will typically just hit the back arrow on their browser and look elsewhere for what they are looking for.

You want a web site that takes no more than 2 seconds to load. Web users will abandon a website that takes longer than that to load. One of the best ways to gain visitors to your web site and boost user engagement is by improving your web site’s loading speed.  Users tend to abandon web sites that aren’t loaded within 3 seconds. To make matters worse, 79% of web shoppers who experience trouble with web site loading speeds say they won’t return to the site again (Akamai).

Make it responsive and mobile friendly

In the modern day your web site needs to be mobile friendly. It is now easy for users to access the internet on various devices and it is important that your web site is ready for these visitors. Responsive web design has been the predominate method of doing this but beyond that you will want to make sure all elements of your web site are mobile friendly.

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