Based on the most recent numbers from Nielson, half of US mobile service subscribers own a smartphone and each of those, on average, has 41 mobile apps on their device. This is a 28% increase over the previous year according to Nielson, so its pretty easy to see that there is some fantastic growth with regards to mobile application sales. Especially when you take into account the incredible growth in terms of the number of smartphones sold.
Another factor of this survey that stands out is by how much users prefer native mobile applications to html5 applications. Users will spend a great amount more time on a native app than they will on an html5 application. Clearly in most situations, building a native application is still the best choice for now. Nielson’s report also highlighted the incredible growth of this industry in terms of handsets. Right now there are a total of 84 million Android and iOS users in the US and that is more than double the number from just a year ago.
Studies like these tend to punctuate the need for businesses to address how they can leverage mobile apps or they will soon find themselves on the outside looking in. Well conceived and built mobile applications are regularly used by savvy consumers and provide a great way to access an audience that is often turned off by traditional media.
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