Key Stats about Mobile App Use in 2016

Mobile technology is growing at lightning speed and mobile apps are a part of that ecosystem. This means the world is moving from desktop to mobile devices and it is apparent that every brand is making its presence felt via mobile apps. Basically, mobile apps are software applications designed to run on smartphones, tablets and wearables and are usually available through platforms known as app stores.  Some businesses have in-house app development teams but most companies will contract with a mobile application development company to build their app for them.

The idea that mobile users have a wide variety of choices is an understatement. Today, with over 1.6 million apps available on Google Play and over 1.5 million on Apple’s App Store, the idea that mobile users have a wide variety of choices is an understatement.

There are millions of apps to choose from, including social media apps, business apps, eCommerce apps, banking apps, gaming apps and business apps. But how many apps do people actually use? According to a new Nielsen report, smartphone owners use an average of 27.1 mobile apps per month.

Statistics about mobile app usage were gathered using Mobile NetView 3.0 data, which comes from mobile users who agreed to have tracking software installed on their devices. Approximately 9,000 panelists aged 18 and older participated in this study.

Despite rapid evolution throughout the marketplace, such as broadened device capabilities, additional device functionality and proliferation of new apps – the amount of time users are spending on those apps remained quite constant since the end of 2012, the study found.

However, since last quarter of 2012, the time spent per user every month has increased from 23 hours to nearly 41 hours.

The data collected by Nielsen was also broken down by gender and age. The study found overall, women spend slightly more time on apps than men do. They spend nearly three more hours each month using apps than their male counterparts do.

Another academic study conducted in South Korea also discovered that women spend more time on their smartphones. The report also stated that women tend to use social networks like Twitter, Facebook, Instagram, Whatsapp, etc. more than men.

Younger millennials also spend more time on apps.

Millennials are those born between 1981 and 1997 and are now at the adult age of 19-35 years. These are people who grew up in the computer age and also witnessed the rise of mobile phones. In fact, they are the main audience for mobile marketing. With that said, Nielsen noted that millennials aged 18-24 use less apps per month (about 25.5) than millennials aged 25-35. Older millennials use (about 28.2 applications). Though young millennials use fewer apps on a monthly basis, they invest more time making use of mobile apps compared to older millennials.

All said and done, if the growth trend of app usage is any pointer, the near future looks bright for businesses adapting to the mobile world, especially with smartphone and wearable shipments expected to increase by a huge percentage over the next few years.

Pic: Kārlis Dambrāns (Flikr)

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Kimber Johnson

Kimber Johnson

Managing Director at Vanity Point
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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