2014 was definitely a banner year when it comes to mobile ad spending. As we enter 2015, even more advertisers are expected to shift marketing budgets towards mobile in even bigger numbers.
With mobile applications in the app stores numbering well into the millions and over half of Americans now owning smartphones this isn’t surprising.
Looking at marketing budgets, a recent study by eMarketer found that the growth in mobile budgets and mobile application development is taking away from money spent on print, television and digital display advertising.
It is obvious that as mobile grows as an advertising medium that other areas will see reduced budgets. But what is unique this year is that we are starting to see digital display having reduced funds allocated to it for the first time. Digital advertising has been the heavy hitter over the past five years and many assumed that it would continue stay unfazed.
We are seeing changes in consumer behavior. Consumers are starting to lean towards mobile devices like smartphones and tablets over computers. Which means that advertisers who are looking to advertise where their customers are spending time and improve their return on investment are reducing their budgets allocated to other advertising methods and increasing their spending within the mobile medium.