1. Usability – Successful mobile application development often is the result of implementing acute usability design into the mobile application from the very beginning of the design phase. The best mobile apps have an interface that seems seamless with content, features, and the device itself and they allow users to effectively and intuitively navigate and utilize the mobile applications functionality. The applications that create a effective user experiences are often taken for granted; however, those that fail are destined to suffer from a lack of success. It is easy for people to fall into a trap of wanting to do too much so we highly recommend working with usability experts that can help forge powerful interfaces based on intuitive principles of design into your application.
2. Functionality – Mobile applications are not web sites. Mobile-optimized websites are for that purpose and if that is your goal, we recommend pursuing that route instead of developing a mobile application. Mobile apps should be designed and developed to take advantage of all the inherent features and functionality of the mobile device, such as GPS, camera, motion sensors, NFC, etc. Likewise mobile applications should focus on functionality suited to instant regular access from a smartphone, such as product reviews, social networking, information portals, photo sharing, etc.
3. Utility – Valuable mobile applications provide utility. This is crucial for mobile application development projects, as utility ensures that users will continue to interact with an application long after the initial interest has dissipated. Does your anticipated project provide a useful function to potential users? Is there a reason they will use your app day after day? If not, you should reevaluate your project and develop a plan that creates value and provides functionality for your anticipated end users.