It is clear that mobile will continue to grow throughout 2015 and beyond. Study after study details a bright future for mobile, such as when research firm eMarketer anticipated mobile to surpass desktop in search ad dollars this year.
We are well past the point of mobile being just for early adopters. Mobile is a fantastic medium for all businesses due to the broad demographic of users it reaches. While many think of millennials when it comes to mobile, fact of the matter is that a quarter of the mobile shoppers are in fact over 55 (comScore).
Mobile devices are where your consumers are at, but how do you get the most from you companies mobile offerings?
Making your mobile application or web site more personal to your users can pay huge dividends. Customers have come to expect offers to be tailored to their preferences. Data-driven, personalized marketing is the future and there is no reason your business isn’t taking advantage of it now given the power of mobile devices.
The modern consumer has learned to personalize their device and their mobile experience. Brands that allow for personalization build brand loyalty and reap the rewards of catering to the needs of modern consumers. Personalization helps create user experiences that are more impactful, which translates into sales. With mobile, businesses are able to deliver offers and information based on a user’s location, interests and preferences. Additionally, as users are able to personalize their experience on your mobile offerings it creates a “buy-in” that invests them more into the experience and helps continue use.
Data enables retailers to personalize experiences and drive sales and should be planned for in the early stages of your mobile application development project. An iPhone application developer or Android application developer can discuss information architecture with you and plan ahead for your needs.
Modern application design is all about a focus on the user and their needs. No longer are consumers willing to accept difficult to use sites and apps and instead they will opt for retailers that create the experiences they are looking for. Applications will be abandoned quickly if they are not intuitive to users
Key to understanding user experiences is understanding trends in the industry and commonly accepted ways of doing things. Fight against the generally accepted way to accomplish simple tasks and risk your apps being abandoned due to being confusing. Mobile users are picky and won’t waste time figuring out complicated operations.
Consumers are more sophisticated than ever and expect businesses to create the seamless digital experiences that are consistent with a brand’s in-store experience and equally engaging. Studies indicate that 86 percent of senior level marketers say it’s important to create a cohesive journey across all touch points for consumers. This is for good reason as many consumers will check out a product in store and buy it later via mobile app or website.
Businesses can’t rely on a single touch point any more as customers may not go into a location or to a business’s web site to make a purchase. You need to make sure you put the tools consumers need in their hands.
Photo: CAFNR (Flikr) http://bit.ly/1KoT2KQ
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