Mobile ad spending is skyrocketing around the world. This year mobile ad spending in the United States is expected to increase an astounding 50% and account for essentially half of all digital ad spending (eMarketer). By 2019 this number is expected to continue to grow to nearly three quarters of all digital ad spending.
Whether you are planning on building a mobile web site, mobile application development or a mobile marketing program, to make sure you get the most from your mobile marketing make sure you follow these 4 tips.
Your business cannot rely on outdated metrics like clicks or impressions. You want to make sure your ad is seen. Make sure you place ads where consumers will see them. Viewability is more of a watchword than ever before for good reason.
Reach your customers with a relevant message. Make sure that consumers find value in your message, ask your self if the app on which you are advertising make sense for your message. Don’t focus on what is cool, rather focus on what is relevant. Businesses can spend a lot of time and money on a big campaign on the hippest app to only lose out due to a lake of relevance with the audience. You need to picture yourself as one of the apps users and determine if your message is relevant and will resonate with the users.
Mobile devices are very personal which is part of the reason that mobile ads are so effective. Personalize your message and users generally pay more attention (personalized push notifications, etc) than they do to banner ads.
Pay attention to the timing of your messaging. Consider your customers and their habits. If you can deliver the right offer at the right time with the right message you will hit pay dirt. Timing can be as important as location and relevance in improving the effectiveness of your messaging.
Photo: Matthew Pearce (Flikr) http://bit.ly/1EbmZc1
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