Selling 14.1 million iPhones last quarter, Apple jumped ahead of RIM to become the fourth largest manufacturer of mobile phones in the world.
In a not so distant 5th position, RIM followed up with a powerful 12.4 million phones sold. With these two developers making nothing but smartphones it clearly shows how crucial a mobile marketing strategy is to firms right now. Does your business have an iPhone application? A BlackBerry application?
With massive growth in this sector it is crucial to develop a plan to address your company’s need to engage in the mobile market. Whether you need to develop a mobile application or take advantage of opportunities to advertise on other firms’ applications, there is a vast opportunity in front of savvy firms.
If nothing else firms need to address the need to at a minimum have a mobile friendly web site. More and more, firms without mobile applications or mobile friendly web sites will be considered out of touch and be ignored by savvy consumers that recognize firms that aren’t keeping up with the times.
Well designed mobile application have proved to be a great move for firms like Pizza Hut, who reported making an extra $1 million in revenue in the first 3 months of releasing their iPhone application. The opportunities for developing powerful mobile applications are only increasing as sales numbers continue to grow and smartphones are in more and more hands everyday.