Mobile has revolutionized not only the way we interact and communicate but how we do business and as such, mobile has become a vital aspect of “how we do business” to businesses of all sizes around the globe.
Whether you are just looking to dip your toes in or to have a responsive web site built or to contact an iPhone application developer or Android application developer, it is important that your business understands the importance of mobile and the implications of it when it comes to doing business in the future.
First of all, consider that mobile is a lively, active medium that is regularly on your customers minds. According to Mobile Marketing Watch, 46% of smartphone users say they utilize their mobile devices as their primary search tool. Their research went on to reinforce the importance of smart phones showing that 91% of smart phone users check their email at least once per day from their phones. Additionally, 76% use their smart phone for social media at least once a day. Beyond that mobile devices are shown to be critical to retails as 35 % of in-store shoppers actively comparison check prices on their smart phones while shopping and 31% look up product information while shopping.
But beyond that, mobile marketing is a highly effective advertising medium. According to a recent Smart Mobile Cross Marketing Effectiveness study, “mobile is a strong driver of campaign performance across the entire purchase funnel. From upper funnel metrics like awareness and image, to purchase intent and actual behavior (foot traffic or sales), the empirical evidence proves that mobile has a fervent contribution to campaign results, justifying a double-digit allocation of the entire media budget (not just digital) to mobile.”
Mobile allows you to engage directly with customers in ways business never could before. From giving exclusive offers to your mobile app users when they are in a location to take advantage of the offer to building in functionality to allowing your customers to customize their shopping experience, mobile takes engagement to a whole new level. If you make the experience personal your users, they will be more engaged and more likely to return.
Beyond the now, forward thinking businesses are looking at The Internet of Things and the opportunities that it offers to businesses. The Internet of Things is growing exponentially and creates incredible opportunities for businesses to serve customers with new levels of service and convenience that they never imagined before.
Image: Kent Chen (Flickr) http://bit.ly/1N5f2PY
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