If you are like many businesses, you have generated a vast amount of content the past few years.
From blog posts to training information, businesses these days are creating content like never before. This has created a perfect opportunity for you to develop a mobile app to leverage this content. Businesses can take advantage of the popularity of mobile applications by creating apps that aggregate their content and provide a branded learning platform. Developing a mobile app that functions as an aggregator showcases all of the content you have already invested in and potentially offers a powerful, curated experience for app users. This should not be just a replica of your web site or blog, leverages content created for other places as well. These types of apps allow businesses to maintain a connection with customers beyond just their web site of social media pages.
Why create a branded experience? The modern consumer prefers immersive experiences offered by well-designed mobile apps. While having interesting and useful content is important to bring consumers back for more, creating an easy-to-use well thought out and compelling mobile app is important for success. Interesting content, appealing design and an engaging user experience all work together to create an experience that can bring users closer than ever to your brand. Selecting and organizing content that is relevant and timely and feeds into your unique brand experience is critical.
Remember to engage your audience as you design your app. Consumers expects more out of apps than brands just offering sales messages and one-way communications. Consumers want to interact and if your business is able to integrate an engaging experience into your mobile app, you can gain an advantage over your competition. As mobile continues to grow in popularity, it will become even more important to businesses to be strong in this. Savvy businesses are transitioning to marketing campaigns that keep up with their consumers’ needs.
Photo: TechStage (Flikr) http://bit.ly/1LMipeM
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