Mobile Commerce Growing More Than Twice as Fast as e-Commerce

Technology has brought a lot changes in business. Years ago there used to be a lot of business transactions that are now done within minutes through mobile phones. Manufacturers of phones have upgraded the operating systems and devices so that they can be compatible with the tasks users want to perform. Additionally, mobile application developers have improved the quality of applications that are used in mobile commerce and have created enhanced experiences for application users.

Mobile commerce is growing much more rapidly because it is available to everyone and affordable.Growth of Mobile Commerce

If you compare mobile commerce and e-commerce, you will find out that there is a big difference in the rate of growth at which each one of them is growing. Mobile commerce is growing much more rapidly because it is available to everyone and affordable. It is also offers simplified experiences because the applications that are used to transact business in mobile commerce are easy to use. There are more advantages to mobile commerce, for instance it often will:

• Streamline the checkout process
• Improve search functionality
• Provide live inventory visibility

Use of mobile apps by companies to do business transactions make it easier for the clients to read the product descriptions, read customer reviews and even compare different products of the same kind. There are also some companies that offer additional coaching in courses that can help them make their customer experiences even better.

Use of Mobile Commerce

Many companies have currently embraced mobile commerce and they have seen tremendous growth and improvement in their businesses. The profits that they accrue have increased making their businesses more lucrative because of the customer traffic that is realized by the use of this platform. There are some companies that you can see reporting that they had an increase in profits up to 28% after adding mobile commerce. Any kind of business is compatible with this kind of mobile commerce because you just need an application that shares all your goods and services and their comprehensive descriptions and makes them available to customers.

Partnership with Major Selling Platforms

There are other businesses that rely on major selling sites like Amazon because they are recognized and they sell their goods from that platform to increase their profits. From the statistical data that has been kept by companies, they have recorded that almost two thirds of their customer traffic and a similar fraction of profits are from mobile commerce. Tablets and mobile phones have boosted the income of many companies and made them more profitable because they are easy to use. The affordability of cheap phones particularly cheap smart phones has catalyzed mobile commerce and made its rate of growth faster than that of e-commerce. While e-commerce is popular among major companies, mobile commerce is for everyone.

Pic:  TechStage (Flikr)

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Kimber Johnson

Kimber Johnson

Managing Director at Vanity Point
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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