Mobile Market Continues to Boom

In a recent survey by eMarketer, they predict that by the end of 2014, 1.76 billion people will own and use smartphones. This is more than 25% higher than the number using smartphones in 2013. The market doesn’t show any signs of slowing either.  eMarketer estimates that by 2017 over 1/3 of of the people on earth will be smartphone users.

Smartphones and their usage have already substantially pervaded the user base in many countries and by 2015  more than half of the population using smartphones and mobile applications in 15 countries. South Korea had the deepest smartphone penetration, where smartphones were used by more than half the citizens in 2012. Australia followed surpassing 50% in 2013.

Western Europe is the region with the second highest number of smartphone users (behind the Asian market), with 196.6 million smartphone users in 2014. By 2015, most of Western Europe will be using smartphones. The US will also reach 50% smartphone use this year and for the next few years the US will remain the second-largest smartphone market worldwide, behind China.

As smartphone hardware use continues to expand, mobile applications continue to grow as well. Gartner recently predicted that global revenue from the app stores is expected to rise 62% this year to $25 billion.

“We are expecting to see solid growth in the applications market as we are now developing apps for tvs and other household devices as well as for mobile devices.” states Kimber Johnson, Managing Director of Vanity Point. “The industry continues to expand and grow in exciting ways that bring new levels of convenience and functionality to users.”

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Kimber Johnson

Kimber Johnson

Managing Director at Vanity Point
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, marketing and advertising fields for over 16 years.
Kimber Johnson

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