It can be tough for your newly released app to achieve success in the saturated app market. Building awareness for your app is a key step for your mobile application. Making people aware that you exist helps drive traffic to your application and increase your app’s acquisition metrics. Here are a few useful tips to create awareness for your mobile app.
Personalized press emails are an essential part of a strategy to create awareness for your mobile app regardless of the size of the business. Writing and distributing your mobile app press releases is a key step you do not want to skip.
Include a short summary to convince your target audience your story is worth reading. You want to make clear what your app is all about and what makes it unique at the same time. Your email should also include the name of your app, the price, the link to your Google Play Page, iTunes App Store Page, etc. Also, do not forget to add your contact information. Email marketing is powerful as it appeals to a broad audience.
Reach out to bloggers
Collaborating with influential bloggers can help raise awareness of your app during its crucial launch period. The key to success is to identify bloggers who are going to be interested in your mobile app. If they like your product, they are more likely to give you exposure. When contacting these bloggers, you do not have to be too formal. Tell them everything you know about them — interests, passions, etc. and explain to them why your app might be of interest to their audience. Basically, partnering with bloggers can be great gaining awareness for your app.
You don’t have to think too big
You will be able to target a more valuable audience in small niche publications than you will in major tech blogs. Find a niche that is highly targeted. If your mobile app is in the hospitality industry for instance, contacting publications that focus on hospitality industry will be more relevant than contacting a site that reviews mobile applications from all industries.
Awards can have a big impact on your app awareness campaign. Attending events associated with awards means you are in a position mingle with your potential audience and other ambitious developers. Receiving an award will also give you a point of uniqueness and help you stand out from the rest, thus boosting your marketing efforts.
Reach out to social media
Social media like Facebook, Twitter and YouTube is one of the key influencers and an essential strategy to market your mobile app. By partnering with popular pages with large followings, it is possible to improve on brand awareness. It also becomes an effective tool for you and your target audience to communicate. Depending on your marketing strategy and target market, social media can be an effective strategy for building awareness for your application.