In their recent Mobile Mix Report for October, Millennial Media states that that the Android operating system has now drawn even with the iOS platform from Apple based on its recent strong sales (full report). Yet despite this massive surge in available devices, the dedicated application talk on the street still seems to be strongly pointed at applications for the iPhone. While this is a great platform with a very solid user base that enjoys and utilizes apps, there seems to be a gap following the other devices in terms of application development.
This gap can create a huge opportunity for the proactive business person. Can you be the first on the block to bring a custom mobile application of a certain type to market for the rapidly growing Android platform? Or how about aggressively pursuing the Windows Phone 7 platform? Applications for Windows Phone 7 could be red hot in the near future with manufactures like Samsung embracing the platform. Or how about pursuing the under-served market looking for BlackBerry applications with a solid BlackBerry application development plan?
Looking for a great way to approach iPhone application development or Android application development for your business right now? A recent survey by mobileSQUARED found that users in 2015 are thought to be “more likely to utilize mobile marketing or advertising promotions that are sent to them via their mobile phones than those generated through search, display or navigation.”
BlackBerrys, iPhones, iPads and Android devices have all moved past the point of being cool and have become the mainstream. If you have considered taking the plunge in to custom mobile applications to promote your business, talk to a mobile application developer about how you can use this exciting technology for your business. Think about how you can couple this with geo location features on you iPhone, BlackBerry or Android to further enhance the mobile nature of these apps.
With massive growth in this sector it is crucial to develop a plan to address your company’s need to engage in the mobile market. Whether you need to develop a mobile application or take advantage of opportunities to advertise on other firms’ applications, there is a vast opportunity in front of savvy firms.
If nothing else firms need to address the need to at a minimum have a mobile friendly web site. More and more, firms without mobile applications or mobile friendly web sites will be considered out of touch and be ignored by savvy consumers that recognize firms that aren’t keeping up with the times.
Well designed mobile application have proved to be a great move for firms like Pizza Hut, who reported making an extra $1 million in revenue in the first 3 months of releasing their iPhone application. The opportunities for developing powerful mobile applications are only increasing as sales numbers continue to grow and smartphones are in more and more hands everyday.