How to Choose a Mobile Application Development Company

Mobile applications are a leading trend in today’s fast-paced world, not to mention a viable source of revenue for companies who have the means to offer them. Today, it is easy to find a mobile application development company, but to find the company that can offer what you need, can take a little research. So, how do you make the decision on the right application development firm? Here are the answers:

The company should be able to develop applications in all operating systems

There are multiple mobile platforms and the company should be one stop solution to all your mobility needs. Mobile applications are extensively used across numerous platforms such as Android and iOS. In order to have a wider reach to your audience, you should work with your app development team to ensure that your mobile application is developed to work with all major operating systems. Your developers have to be technically sound and should have the knowledge and ability to make the application efficiently work on all relevant platforms.

Today, it is easy to find a mobile application development company.Samples and references

Ask for samples and references while choosing an app development company. It will give you an idea whether the company can provide you the services in accordance with your requirements. You can contact these references to inquire about the quality of work, services, timely deliveries, etc. Also read the feedback written by other clients. This will help you make an informed decision about hiring the company.

Avoid letting the “cheapest price” be your determining factor

In many of the cases, the company offering to do the job most cheaply is chosen. Sadly, it is not usually true that cheap is better. Be wary of a deal that is too good to be true; chances are they are taking some sort of a shortcut or have a bad reputation. Choosing a company on the basis of its low price can prove to be more costly in the long run. Therefore, you should not approach the company simply because it is offering you app development services at a cheap price. Reputable companies may seem expensive at first, but this is because they are providing an honest price for honest work.


The only way to find out professionalism of a certain company is to do some asking around. Professionalism translates to how well they do the job. Mobile app development is definitely not for those with a lackadaisical.


Make sure that you choose the right mobile application development company for you so that you get the best out of your money, keeping in mind your requirements. Look for a qualified app developer who would be able to make your business grow and reach to the peak.


Photo:  Michael Coghlan (Flikr)

Leverage Your Content with a Mobile Learning Platform

If you are like many businesses, you have generated a vast amount of content the past few years.

From blog posts to training information, businesses these days are creating content like never before. This has created a perfect opportunity for you to develop a mobile app to leverage this content.  Businesses can take advantage of the popularity of mobile applications by creating apps that aggregate their content and provide a branded learning platform. Developing a mobile app that functions as an aggregator showcases all of the content you have already invested in and potentially offers a powerful, curated experience for app users. This should not be just a replica of your web site or blog, leverages content created for other places as well. These types of apps allow businesses to maintain a connection with customers beyond just their web site of social media pages.

The modern consumer prefers immersive experiences offered by well-designed mobile apps.Why create a branded experience? The modern consumer prefers immersive experiences offered by well-designed mobile apps. While having interesting and useful content is important to bring consumers back for more, creating an easy-to-use well thought out and compelling mobile app is important for success. Interesting content, appealing design and an engaging user experience all work together to create an experience that can bring users closer than ever to your brand. Selecting and organizing content that is relevant and timely and feeds into your unique brand experience is critical.

Remember to engage your audience as you design your app. Consumers expects more out of apps than brands just offering sales messages and one-way communications. Consumers want to interact and if your business is able to integrate an engaging experience into your mobile app, you can gain an advantage over your competition. As mobile continues to grow in popularity, it will become even more important to businesses to be strong in this. Savvy businesses are transitioning to marketing campaigns that keep up with their consumers’ needs.

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Mobile Wallets Can Help Build Relationships with Customers

While mobile wallet growth has been slow, they are destined to be a big part of the mobile landscape moving forward.

In a recent report from Forrester, they forecast that 15-20% of smart phone owners will be using mobile wallets by 2018.

In many ways this growth is driven by the technology behind mobile wallets and growth within the industry as various players are settling on standards like NFC.

Mobile wallets offer great opportunities for businesses.One of the driving factors by many customers switching to using Apple Pay has been the security issues at Target and other retailers. Apple Pay does not save the transaction information and doesn’t require customers to show their credit card when making a purchase. Accepting mobile payments can help build shopper confidence.

The release of Apple Pay has pushed mobile wallet growth. Major credit card companies support Apple Pay and it has been adopted by major brands such as Whole Foods (who reports reports $4 million in weekly sales using Apple Pay). Seeing the success of Apple Pay companies like Samsung are working to rapidly improve their mobile wallet. We are seeing a great deal of interest in this mobile application development space right now. iPhone application developers and Android application developers are working with their clients to integrate loyalty programs with mobile payments.

Mobile wallets offer great opportunities for businesses. Retail and restaurants can use mobile wallets to help generate interest with offers.

To get the most out of creating offers you will want to make sure you leverage location and other variables such as time of day. Sending out an offer of a lunch special at 11am will obviously be much more effective that sending one out at 7pm.

Remember that  mobile wallets are more than payment tools. Your customers can use them to redeem loyalty points, use gift cards, and more.

Mobile payments present a great opportunity for businesses to engage their customers and deliver value. Rather than just choosing to accepting mobile payments because it’s trendy, businesses should push forward with mobile payments and mobile wallets because they can can enhance their relationships with customers. Offering a new level of convenience to your customers. Don’t forget that mobile wallets will give you an opportunity to attract new customers as well since many customers will choose to do business with brands that accept mobile payments over brands that do not.

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