4 Powerful Tips to Help Your Mobile App Succeed

People rarely go anywhere without their smartphone, making mobile is a powerful tool for real-time marketing. But beyond that mobile allows you to take advantage of location, allowing you to customize your message to a user’s location. These users are also using their mobile devices to research products when not on the go. In fact, 93% of consumers who use their smartphone to research a product will go on to make a purchase (Facebook).
Mobile is an environment where users are more likely to engage
After several years of meteoric growth, mobile ad spending will reach the $100 billion mark in 2016, an increase of 430 percent from 2013 (eMarketer). Clearly the businesses that can adapt to mobile will reap the rewards as because mobile is an environment where users are more likely to engage with brands that with other medias.

Before you start your mobile app development project, here are a few tips to help you succeed:

1. Target your message

In ways marketers never could before, mobile allows you to target your message to your users. Are you allowing your app users to set preferences that allow you to target based on their wants and needs? Are you asking them for demographic information that you can use to target your messaging? If not, you are missing out on a real opportunity to engage your users. Mobile users are often quite willing to give you the information you need to target your messaging and improve engagement and effectiveness. Plan ahead when building your app to be able to leverage this powerful tool.

2. Measure

Old school metrics like views and clicks are not representative indicators of engagement. Mobile is a perfect platform for measuring engagement, as mobile users can check out a product, make a purchase, share or tweet with a touch of a button. These customer behaviors can all be tracked allowing you to review progress.

3. Prioritize mobile

While many large brands responded to the industry’s mobile surge and embraced mobile, many have yet to properly engage their customers via mobile. A lack of a mobile marketing strategies can result in poor results. Additionally, mobile must be seamlessly integrated into existing marketing strategy to keep the brand’s message consistent.

4. Personal connection

Did you know smartphone users twice as likely to feel a sense of personal connection to a brand (Google). The sense of connection inherent with mobile makes it the perfect tool for brands to build a personal connection with their users.

Closing thoughts

The businesses who have been the most successful have found ways to blend their mobile strategy into their existing marketing. These companies are treating mobile as its own channel and not an extension of desktop. Marketers who embrace mobile can enjoy the benefits.

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Mobile Wallets Can Help Build Relationships with Customers

While mobile wallet growth has been slow, they are destined to be a big part of the mobile landscape moving forward.

In a recent report from Forrester, they forecast that 15-20% of smart phone owners will be using mobile wallets by 2018.

In many ways this growth is driven by the technology behind mobile wallets and growth within the industry as various players are settling on standards like NFC.

Mobile wallets offer great opportunities for businesses.One of the driving factors by many customers switching to using Apple Pay has been the security issues at Target and other retailers. Apple Pay does not save the transaction information and doesn’t require customers to show their credit card when making a purchase. Accepting mobile payments can help build shopper confidence.

The release of Apple Pay has pushed mobile wallet growth. Major credit card companies support Apple Pay and it has been adopted by major brands such as Whole Foods (who reports reports $4 million in weekly sales using Apple Pay). Seeing the success of Apple Pay companies like Samsung are working to rapidly improve their mobile wallet. We are seeing a great deal of interest in this mobile application development space right now. iPhone application developers and Android application developers are working with their clients to integrate loyalty programs with mobile payments.

Mobile wallets offer great opportunities for businesses. Retail and restaurants can use mobile wallets to help generate interest with offers.

To get the most out of creating offers you will want to make sure you leverage location and other variables such as time of day. Sending out an offer of a lunch special at 11am will obviously be much more effective that sending one out at 7pm.

Remember that  mobile wallets are more than payment tools. Your customers can use them to redeem loyalty points, use gift cards, and more.

Mobile payments present a great opportunity for businesses to engage their customers and deliver value. Rather than just choosing to accepting mobile payments because it’s trendy, businesses should push forward with mobile payments and mobile wallets because they can can enhance their relationships with customers. Offering a new level of convenience to your customers. Don’t forget that mobile wallets will give you an opportunity to attract new customers as well since many customers will choose to do business with brands that accept mobile payments over brands that do not.

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Enhance your Mobile App Engagement with Beacons

Location based marketing has been a rapidly growing area for retailers and other businesses with a physical location.

One of the most exciting areas within the location based marketing umbrella right now has to do with beacons. Beacons are a low-cost, pinpointed location-based technology that uses low energy Bluetooth to communicate with beacon enabled mobile devices. Beacons offer a sizable step forward when it comes to a retailers ability to target an individual consumer at just the right moment. Brands have greater opportunity than ever before to extend their message past shelf and point-of-sale displays and deliver a personalized message to shoppers.

To utilize beacons you will need to integrate their use with a mobile app. The beacon simply triggers functions within your mobile applications. You will need to carefully plan how to integrate beacon use into your mobile app development and discuss the program with your iPhone app developer or Android app developer. Since beacons can be used to deliver personalized, relevant content at just the right moment, a solid beacon program can be a tremendous way to increase the utility and engagement with your mobile application.

Take the personalized delivery of content and add in precise contextual location based information of a customer in a retail store and you will have a highly effective messaging program.Make sure your beacon triggered activities and messaging are relevant and will improve the user experience and not seen as intrusive or irrelevant or users will disable them or worse, delete your app. This is why data collection is so important today, as messaging can be personalized in order to increase relevance. Take the personalized delivery of content and add in precise contextual location based information of a customer in a retail store and you will have a highly effective messaging program.

Are beacons effective?

In a study conducted last year by inMarket, they found that interactions with advertised products improved 19X for users who received messages from beacons. Additionally their research found that apps were used in-store 16.5X as much for users who received message from beacons and that those customers were 6.4X more likely to keep a businesses app on their smart phone. Clearly these users are more engaged and likely to remain so.

Photo: Kārlis Dambrāns (Flikr) http://bit.ly/1D0oGK0