4 Potent Tips for Effective User Focused Mobile App Design

Design is more important than ever with the limited space that mobile applications give designers to work with. On top of that, attention spans have shortened, placing a premium on your app being easy to use right off the bat, but you want to make sure that your design doesn’t turn off experienced users as well. This fine line means that good design is of utmost importance for mobile applications.

User experience design can pay off big dividends for any mobile app development program and should be part of your plan from the beginning, but strong mobile app design begins even before discussing usability.

User experience design can pay off big dividends for any mobile app development program and should be part of your plan from the beginning.Start by looking at the your users’ goals for using your application. Not the goals that your business wants to accomplish by having an application but the goals your users will have for using your application. Only when you understand the goals your users will have for using your application and then and design your app’s workflow to meet their needs. Remember that users can have a number of goals in mind when using your application. Only by understanding various user’s goals can you design an interface to meet their needs.

It seems obvious that you would want to make your app as usable as possible, but all too often companies fail to focus on the user experience and the usability of their application. Usability describes the ease with which consumers can user your mobile application in order to achieve a goal. Interfaces which make mobile applications easy to understand and use tend to be the interfaces regularly used by consumers. If your audience can’t easily user your app they certainly won’t return to it and will most likely remove it from their device.

Remember that as humans we are creatures of habit. An effective mobile application design will use this to its advantage. Understanding this is particularly important for user experience designer who will utilize familiar cues to indicate procedures that your users are familiar with. This familiarity reduces the amount users will need to think to use your app, increasing the usability of its interface as it will be intuitive for your users to interact with.

Don’t forget to provide feedback to your users to let them know if tasks are completed or not. This simple tip greatly improves the experience of your application making it more friendly and responsive. Even the simplest forms of feedback allow your users to feel like their actions are causing something to happen on their screens. Without feedback they are left to wonder if their action took affect, which can frustrate them and turn them away from your application.

Photo: Kārlis Dambrāns (Flikr) http://bit.ly/1JIQUAF

What is User Experience and Why Should You Invest In It?

User experience design is an approach to design where something is designed to improve the experience for the user while using a product. The goal is to improve the interaction between the user and the product being used.

You have undoubtedly downloaded many mobile apps and some grabbed your attention right off the bat. A mobile app with great user experience design creates an intuitive and pleasurable experience in the interaction between the user and the mobile app. Mobile app development that keeps this mind will enhance customer satisfaction which in turn increases customer loyalty.

Rather than focusing on visual design elements, user experience designers focus on providing meaningful user experience.User experience designers invariably have a deep understanding of users. Perceiving their needs and capabilities and designing for those. Rather than focusing on visual design elements, user experience designers focus on providing meaningful user experience.

UX design is a form of troubleshooting, where designers explore ideas and constraints to improve interaction.

You cannot ignore how your customers interact with your mobile apps and web site.

User experience specialists blend their knowledge of UX Design with an understanding of your target audience and business to produce functional user experiences for your visitors.

What does creating improved user experiences on your application or web site do for your business?

Improved user experiences can increase productivity for your employees, cutting down on time wasted simple tasks reducing your costs. Additionally, a well designed app or web site can not only increase sales but it can also lower your costs for customer acquisition. Beyond that, UX design can help you increase brand loyalty and market share.

Remember that user experience design is not about how you happen to think users interact. It’s careful process based on real data and knowledge.

UX is what creates conversions on popular web sites and applications. Think of user experience as how your customers feel about their experience interacting with your business. User experience is a must if you want to have satisfied customers or visitors to your site.

Photo: Ixdaseattle (Flikr) http://bit.ly/1CQXDRc

Use Push Notifications to Re-engage Customers Who Abandon Your Mobile Shopping Cart

Customers abandon shopping carts with items in them for a wide variety of reasons.

What can a business do to draw them back and encourage them to proceed with check out for their purchase?

A well-timed push notification can be an effective way to remind your mobile apps visitors that they have forgotten items.
A well-timed push notification can be an effective way to remind your mobile apps visitors that they have forgotten items. How do you grab users’ attention and brings them back?

By delivering well written content that takes into account the customers themselves at a proper time.

There are three key parts to get right with this strategy. Make sure you discuss these items with your iPhone application developer or Android application developer before starting your mobile application development project so they can plan ahead to best serve your needs.


Your message needs to not only grab the user’s attention but also give them a reason to come back and re-engage with your mobile app.

Typically the two factors that make the push notifications effective are sound copy and personalization.

Consider the effect a message like  “You left an item in your shopping cart” as compared to “Hi Jan, the Stone Band Ring you selected is still in your shopping cart. Would you like to checkout now?” Clearly one is more inviting and likely to encourage action.

Don’t forget to utilize A/B testing with multiple messages to see which message works best for your user base. While the first message you write may sound great it might not be the right message for your audience.


Personalization involves so much more than just including a users name in a push notification. With data you can determine the interests and preferences customers have. Customers often choose to opt-in to data programs to allow businesses to deliver content that reflects their interests and a business should not ignore the ability to improve their app by using data.

Relevant messages get results and with data you can make sure you are sending push notifications that fall within the interests of users. Send pushes to customers who have items in their cart that fall within the usual types of items they purchase. If you have a customer that regularly buys books but has a post card in their shopping cart, this probably isn’t the best time to send them a push. First of all, this items falls outside of their usual purchase patterns and it is also a low value item. Developing a set of perimeters to send out push notifications based on customer preferences and appropriate scenarios.

Consider sending pushes to clients with multiple items in their cart or higher value items. You want to send out push notifications that seem significant and not like spam to users.


The timing of a push notification can have a huge effect on how it is received.

There is no hard and fast rule. Experiment with different time frames to determine what works best for your consumers.  Send out your message too soon and you seem eager, but wait to long and the customer may have lost interest in the item.  Try sending out a notification 24 hours after the cart was abandoned and experiment from there.

Push notifications sent at appropriate times will be most effective and easiest for customers to open, while apps send in the middle of the night with leave a bad impression. Timing is important as users are more likely to act on messages received at convenient times, such as at lunch time or after work.


When customers abandon items in the cart on your app don’t feel like that sale been lost. With an effective push notification strategy these customers can be encouraged back to complete their purchases.

Photo: Jorge Quinteros (Flikr) http://bit.ly/1TqLahK