Whether your business is paying attention to mobile or not your customers certainly are.
Recent research from comScore shows mobile is now the leading digital platform, with activity on mobile devices accounting for 60% of U.S. digital media time.
For this reason alone your business must have a strategy for engaging customers via mobile.
At a minimum this means businesses will need to make sure their web site and email perform on mobile devices. Web design companies in Phoenix are generally utilizing responsive design to fulfill this need.
How important is it that your web site be responsive? Google has recently changed its rankings so that if your web site is not responsive it will affect your ranking.
While mobile should be part of your marketing and business communications plan, you should begin by developing a strategy before jumping in feet first. A key component of this is developing an understanding with how your customers want to interact with you via mobile.
A simple way to start doing this involve reviewing the analytics from your current web site, look at where your traffic is coming from by type of device. You will see patterns of how your customers engage with with your web site.
A common way to analyze the data by creating customer profiles for various customer segments that engage with your web site, these are called personas. By understanding how these groups engage with your brand via digital you can tailor your web site and marketing campaigns to them. Your customers will let you know how to engage with them.
Remember that your site must be simple to navigate. Modern mobile users a quick to abandon a site if they cannot navigate your site quickly and easily. Navigation is one of the key factors for a web sites success on mobile devices.
Customer’s generally expect mobile web sites to load quickly. Pay attention to your site’s load time. Customers will give up on slow loading sites. One way to help with this is by not having an over-abundance of graphics on your site. Images should improve your user experience, not just be there for aesthetic reasons.
Photo: Jason Weaver (Flikr) http://bit.ly/1f2Ggrc