Customer Centric Design Dominates Modern Digital Design Trends

The days of design just for the sake of design seem to be long since gone when it comes to digital media.

Digital designers now days focus on human interaction. This change has designers looking at use rather than simply creating designs.

Usability is where advantage lies in today's marketplace.Usability is where advantage lies in today’s marketplace.

A UI | UX design company with top digital designers will bury themselves in the world of customers. They look at projects from the customer’s point of view and create user interfaces to meet their needs as intuitively as possible. These firms check ego at the door and concentrate on how things are used.

As Steve Jobs famously stated, “Design is not just what it looks like and feels like. Design is how it works.”

Looking forward, mobile and digital design will be grounded in a customer centric approach, focusing on use in a way to empower consumers. More and more businesses will see the success of those focusing on the user experience and follow their lead.

But keep in mind it isn’t just a design trend that is propelling customer centric design. Consumers are becoming progressively less patient, if web sites and mobile apps are not immediately easy to use, a customer will not take the time to learn how to use it and a sales opportunity may be lost. It is essential in the modern marketplace to provide tools that are easy to use.

Companies that have taken the plunge and focus on design have outperformed the S&P 500 by 219 percent between 2004 and 2014 (Design Management Institute). Clearly a focus on design pays off.

One of the hottest trends within the world of user experience design is Contextual UX.

Contextual UX allows a system to adaptive to the needs of a user. Contextual UX also allows for a system to integrate situational context. A great example of contextual UX are the ‘Recommendations for you” sections on or the sections called “Inspired by your browsing history”. Amazon is delivering content based on the individual needs of each user.

By balancing effective customer centric design with personalized content delivery the needs of the customer are addressed to increase interaction and improve the experience for each user.

Photo: Juhan Sonin (Flikr)

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Kimber Johnson

Kimber Johnson

Managing Director at Vanity Point
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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